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Advertise with Construction Executive
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Advertise on Construction Executive
If you sell products or services to the architecture, engineering and construction industry, and want to reach a national, targeted audience of the top executives who are the ultimate buyers, you should advertise with Construction Executive.
Construction Executive provides the highest-level of demographics for the A/E/C industry. Studying the successes and failures of online advertising networks, and experiencing online advertising on our own has taught us that a successful advertising campaign does not depend on how large the network or site is, how many users visit, or how elaborate the campaign. The key to successful online advertising simply lies in reaching the "right" buying audience. At Construction Executive, we reach the right buying audience.
Demographics
Our surveys indicate that most of Construction Executive¡¯s visitors are in the prime years of their work life with between 20 to 35 years work experience, and have the following demographics:
The average age is 47 years old
84% are male and 16% female
94% are homeowners
38% visit the site at least once weekly, with 19% visiting twice weekly.
72% report their annual personal incomes exceeding $145,000, with the average personal income of $159,549.
89% have a 4-year college degree
22% have a graduate degree or higher
76% have purchased via mail in the past 6 months
58% have purchased via the Internet in the past six months
89% use personal computers at home and work
89% are currently employed
Advertising Rate Card
Platinum Sponsor
Please call for pricing.
Prime Exposure. Exclusive. Customized. Our exclusive "beyond the banner" program
weaves your company and your message into your own, customized section of Construction Executive that highlights your products and services in innovative ways. No direct competitors will be accepted as a Platinum Sponsor This package includes a full suite of home page and section-front ads; significant lead-generation through our various directories; plus custom content and delivery designed to bring your company maximum exposure.
Site Sponsor
Please call for pricing.
Prime Exposure. Exclusive. Gain category exclusivity in your niche and broad exposure
on Construction Executive Web's home page and section front pages. This package includes:
* 120 x 60 pixel banner ad on home page and section fronts in area designated for Site Sponsors.
* 468 x 60 pixel banner ad in general rotation throughout site.
* Listed on our "Advertisers" page with direct link to advertisers web-site.
* 34,000 impressions per month (guaranteed minimum).
Opt-in Email Advertising
Newsletter Sponsorship, Direct Marketing $15 cents per name
List Rental $350 CPM
Additional costs include a $50 delivery fee, and a $250 HTML fee. Minimum buy of $1,000
Featured Employer
Please call for pricing.
Link to the Construction Executive Home Page that includes a company profile, contact information and a link to open jobs. Term is for 30 days.
Home Page Banner Ad
Please call for pricing.
Premium Advertising. Targeted. Banners appear on the home page bottom placement.
Run-of-Site Banner Ad and Text-Link Ad Packages
Please call for pricing.
Affordable. Flexible. We'll place your text-link messages or banner ads (we accept a variety of sizes) in general rotation throughout our pages. This is a cost - effective way to increase exposure on the Web. Campaign can be for a month -- to a year or more.
Pay-Per-Click Program
Please call for pricing.
Targeted and affordable. For about the cost of a postage stamp, we can deliver a highly-motivated Construction Executive designer or constructor to your Web site. Preferred listings appear at the top of the page in our directories and are optimized to draw attention to your company's goods and services.
Keyword Advertising
Please call for pricing.
For one or multiple databases, keyword advertising is available.
Yellow Page Advertising
$500 per month
Reach the largest user base available on a per city or national basis. Any yellow page category can be purchased for your advertisement (60x120 banner). Cost is $500 for one category selection, one city and one month term. Cost is $20,000 for one category selection, national reach, and one month term.
Catalog Lead Generation
Please call for pricing.
Effective and customized. Do you represent a mail-order retailer with a paper-based catalog to distribute? Are you trying to reach an upscale, A/E/C executive audience seeking unique and hard-to-find products? If so, we can deliver thousands of opt-in requests for your catalog. Services include complete or partial fulfillment from packaging, shipping, and tracking.
Production Specifications
Banners:
Pixel size = 468 length x 60 high.
Sponsorship Buttons:
Pixel size = 120 length x 60 high
File size:
10k maximum
Format:
GIF, animated GIF (GIF 89a), JPEG, HTML, Animated GIF
Resolution:
72 dpi
Color depth:
8 bit (256 colors)
Company Profile:
Pixel size = 210 length x 88 high, file size under 10K for fast loading.
Turn around time:
48 hours
Animation:
5 loop limit
Rich Media:
Yes
Link Information:
Every banner must include a working URL and the advertiser may submit alternative text of up to 60 characters. The advertiser may submit up to four banner ads to rotate within a position.
Email Newsletter:
Ads should be no longer than 4 lines and 60 characters across, including company URL. Manufacturing.net editors reserve the right to edit all copy (we will contact the advertiser should text change). Placement for ads in every newsletter will be header, 'Sponsored by:', text of ad, article #1, #2, etc.
Email:
Send Insertion Order and creative to [email protected]
Agency Note:
Qualifying advertising agencies will receive a 15% agency discount
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