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EXECUTIVE CONSTRUCTION PROFILES

 
  Marketing & Advertising Pilot
 
Name:
Vijay Bahl
Industry Type: Related Professions
City & State: Mount Laurel,NJ
Job Title: Marketing & Advertising Pilot
Relocation Preferences: USA
Objective:
Resume:
Dear Recruiter,

I believe you will find my background offers 12+ years of unique combination of demonstrated entrepreneurship, having started ventures, and successful Fortune 500/Consulting management experience across North America & Asia.
Here are some career highlights that would be of interest to you:
(i)New Business Launch: As Founder & CEO of Good Life Enterprises, launched Contours Express, US based leading womens fitness center chain, in North India. Developed a customized center concept for the Indian market, and headed all areas of the business including operations, regional sales, marketing, HR, finance, site development, vendor development, etc.
(ii)Marketing & Advertising Pilot: Identified opportunity to provide database marketing service for Small & Medium business sector. Developed all aspect of business for a successful pilot across selected market. Handled all elements of Marketing, advertising for launching pilot site (retail) business.
(iii)Operations Improvement (North America): Implemented Operations Performance Improvement program across numerous North American manufacturing sites at Campbell Soup Company. The program delivered cost reductions in excess of $15MM+ and received top honors from the company leadership.
(iv)Corporate & Operations Consulting (USA & ASIA): Led & supported various projects in supply chain benchmarking, new product & business launch, customer service development, sales and service arena.
(v)Human Resources: Developed staff training, performance evaluation and performance incentive programs with objectives to provide high level customer service and improve staff retention and growth. Trained plant management staff on operations improvement tools & techniques.
(vi)Customer Service: As management consultant with PricewaterhouseCoopers -developed customer management strategy across leading telco including metrics and process assessment. Conducted benchmarking for after sales service organization in office equipment industry.
(vii)Financial/Business Assessment: Led and supported financial assessments for various projects & businesses including new business launch, operational savings project, B2B exchange set-up, concept restaurant, etc.

I believe, given the spectrum of projects covered across functions internationally, you will find my experience a strong match to your executive level job requirements. Highlights of my academic qualifications include B.Engg (with Distinction), MBA from Carnegie Mellon and Green Belt Certification in Six Sigma Lean methodologies. Additionally, having worked internationally, I am also open for relocation. I have attached my resume listing my career progression and achievements to date.

Looking forward to working with you for a mutually beneficial relationship,
Regards,
Vijay Bahl
+91 9910069249

VIJAY K. BAHL
vijaybahl[at]hotmail.com+91-9910069249

PROFESSIONAL EXPERIENCE
GOOD LIFE ENTERPRISES, India 2005 - Present
Founder & CEO, Retail & Marketing

Established Good Life Enterprises, an entrepreneurial venture, with the objective of starting new businesses in various sectors. Launched pilot site for Contours Express, new and unique women's fitness business in North India, with the aim to establish fitness centers across 8 states. Developed and directed various operations, marketing & sales activities for region development.

Started SuperSavers, a direct mail advertising pilot, aimed at providing growing retail / SME segment a direct, targeted, cost effective and accountable marketing channel.

Direct Promotional Marketing Pilot (SUPERSAVERS)2009
Identified & Launched co-op mail venture to address retail market need for an economical marketing channel
Provided SME businesses opportunity to reach clients via targeted, measurable, high quality service
Leveraged outsourcing to reduce upfront capital commitment risk for numerous business activities
Successfully signed up SME businesses for pilot promotional mailings across 10,000 homes
Negotiated contracts with print & distribution vendors
New Business Launch (Retail) 2007 - 2009
Leading US based womens fitness center chain
Championed the launch of pilot location for Contours Express from the ground up. The pilot location serviced 100 clients within 6 months supported by a successful launch covered extensively by media and supporting PR activities.
Developed and deployed a team to start pilot site and add various service offerings to build a successful model for the local market.
Identified and introduced products & services to build complimentary revenue streams.
Initiated activities to ensure top line growth and bottom line improvements in tough market conditions by establishing key metrics, re-organizing work force & monitoring overall expenses
Developed and deployed marketing strategy to target ideal client. Communicated with clients via television, web and print based media under restricted budget.
Oversaw development of vendors & negotiated rates and service contracts for various supplies
Planned pilot site shutdown after 12 months in operation due to unresponsive business model
Business Development 2005 - 2006
Led activities to identify and start businesses in health, entertainment & food businesses (concept restaurant) including development of international collaborations.
Mobilized resources to define specific concepts and identify locations to conduct feasibility analysis for multi-million dollar theme park & concept restaurants
Identified consultants and key collaborators for developing concepts and defining early phase concepts and associated business models

CAMPBELL SOUP COMPANY, Camden, NJ 2001 - 2005
Sr. Manager / Project Manager, Global Supply Chain Strategic Planning
Led the implementation of an operations performance improvement program at manufacturing plants across North America to improve process efficiencies and performance in numerous areas including Production, Maintenance and Warehousing.
Realized opportunities over $15 Million across 6 facilities. Winner of the prestigious Annual Proud Performance Award (2002) for cost reduction.
Led development of project teams and development & training of operations improvement organization at several large scale manufacturing facilities for continuous improvements.
Managed manufacturing benchmarking assessment across Pepperidge Farm biscuit plants that identified over $6 Million in short term savings.
Led cross functional teams to resolve capacity issues of new product lines resulting in timely capital approval
Led Lean manufacturing diagnostic across Campbell and Pepperidge Farm plants.

PRICEWATERHOUSECOOPERS, Rosemont, IL1999 2001
Senior Consultant, Corporate and Operations Strategy2000 - 2001
Business-to-Business Exchange Project
Developed a business model to assess the viability of a B2B Exchange for the high-tech industry. The project included construction of an excel-based model to conduct ROI analyses for the new venture.
Supply Chain Benchmarking Project
Led data analysis to determine key trends in supply chain practices of world class manufacturers.
Co-authored research report based on supply-chain benchmarking results. Also supported IW magazine in developing full editorial by reporting survey findings.
Conducted supply chain benchmarking analysis for numerous companies over various industries.
Strategic Sourcing Project
Led analysis phase of a strategic sourcing project at a media company to improve the overall procurement process.
Consultant, Corporate and Operations Strategy1999 - 2000
IT Strategy Project
Developed an event-based enterprise application strategy, which was presented to the CIO of major US airlines.
Global Customer Service Benchmarking Project
Conducted benchmarking of after sales services in the high-tech industry covering practices and metrics in service management, marketing and logistics areas across industries like Information Technology, Telecommunications and Imaging and Office equipment.
Enterprise Customer Management Strategy Project
Developed an enterprise-wide customer management strategy for one of the largest telecom service provider in the U.S.

PITTILGLIO RABIN TODD & McGRATH (PRTM), Stamford, CT 1998
Summer Associate, New Product Development
Conducted product development process diagnostic and prepared product development benchmarking reports for a leading North American telecom company.

SIEMENS PUBLIC COMMUNICATION NETWORK LTD., India1995 1997
Product Manager, Transmission Systems (telecommunications)1996 1997
Sales and Planning Engineer, Sales Division1995 1996
Team-lead for a six-month project that identified, evaluated and selected vendors for local telecom infrastructure supplies. Project also included development of RFQs and contract negotiations.
Supervised a team of five engineers to meet sales targets by directing sales promotions.
Initiated evaluation and led introduction of products to increase market share for transmission products by targeting the public sector industry.
Managed NewBridge-Siemens alliance for ATM products.

EDUCATION
Carnegie Mellon University, Pittsburgh, PA, MBA, Operations, IT Management and Finance, 1999
Manipal Institute of Technology, Manipal, India B ENGG (ELEC & COMM ENGG), 1995
Lean Six Sigma Green Belt, Lockheed Martin, 2003; MS Office Suite; Completed Diploma in C, UNIX, ORACLE 7.1 with Developer 2000, Forms 4.5 and Reports 2.5;
 
 
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