Fifteen (15) years of strategic sales and marketing expertise under stringent budgetary controls; emphasis on optimizing personnel and financial resources while focusing on bottom-line profitability Keen ability to conceive strategy, execute business plans and deliver profitable financial results in competitive markets. Expert at networking key decision-makers at all levels in the organization Ability to effectively manage all aspects of sales and marketing including local marketing, credit marketing, customer loyalty, direct marketing, sales promotion, broadcast, mass media and strategic CRM programs Vision driven leadership; proven team leader focused on motivation and morale Fifteen (15) years of overall sales and marketing experience Strong analytical and decision-making skills; very effective in problem identification and resolution Cross-functional leadership success in general and financial management Instrumental in developing innovative marketing strategies while utilizing systems and processes to drive increased traffic and top-line revenues Dynamic communication, presentation and negotiation skills
EXPERIENCE VICE PRESIDENT OF SALES and MARKETING 2004-Present MONTGOMERY HOMES INC Chicago, Illinois (Lowell, Indiana)
Senior Sales and Marketing Executive successful at establishing the vision and strategies necessary for growth. Expert at creating/capitalizing on networks, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships. Excel at partnering with all core business operations to significantly increase the companys foot print, expand market share, and generate sustainable revenue and EBIT gains. A team builder with strong P&L; and general management skills.
Launched new customer service program. The new program changed customer service structure to reduce liability by more than 40% and educated the customers about their purchase. Transitioned customer service creative, production, and fulfillment activities in-house from a third party vendor to reduce expenses Increased customer service satisfaction immediately Successfully integrated customer service program value proposition into sales and marketing strategy and campaign development Led the development and design of Companys website Developed and introduced Companys new Logo and integrated it into all media material with new brand Lead multiple ideation sessions to develop innovation go to market strategies for general marketing efforts Secured and launched new brand and successfully negotiated 52 weeks of marketing campaign with many differentiated avenues of advertising Successfully made business cases to executive committee to obtain capital expenditures and IT resources to drive incremental sales and traffic Developed incremental opportunistic marketing events, derived from various messaging Continually test new creative formats, offers, and customer models to increase response rates, incremental sales, and marketing contribution profit Accountable for team of 8 in addition to numerous third party vendors
THOMAS NAUMOSKI Page Two
PRESIDENT 1998 to 2004 FLOOR EXPERTS Chicago, Illinois (Merrillville, Indiana)
Hired to be key player of an Executive team to define and brand a Start-up in all consumer experiences related to the retail and wholesale sales division. Promoted to President with full P&L; responsibility. Leveraged market and product opportunities to lead the organization through a period of accelerated growth and profitability.
POSITION HIGHLIGHTS Established Companys first integrated corporate marketing plan, and comprehensive 18 month calendar Developed strategic plans to maintain consumer base and acquire new consumers through various marketing tactics including brand advertising, direct marketing, local store marketing, and grand opening campaigns Developed short- and long-term brand and strategic marketing plans, identified to core business objectives, strategies, and key initiatives for retail store and wholesale clients Developed and oversaw all retail and wholesale marketing initiatives from creative inception to store execution which resulted in a Top 10% market position within two years Directed all aspects of in-store visual design Instituted, designed and launched Companys first customer appreciation program Sourced and managed all outside resources (advertising and public relations agencies) Responsible for developing and managing team of twenty-eight (28) direct report associates Developed Companys first direct marketing strategy, which resulted in average 5-year incremental customer response rate of over 10% per year Directed all data and segmentation analyses on all consumer behavior. Delivered first comprehensive analysis on core customer and consumer behavior including LTV segmentation Developed extensive analytical reporting to measure ROI of all print, out of home, electronic media, and direct mail Lead development of market research and adjusted marketing strategy to meet shifting market and competitive conditions Oversaw development and production of all promotional and collateral materials while maintaining a consistent corporate image throughout all promotional materials and events Developed and delivered a comprehensive training program to managers and associates Actively negotiated and directed contracts and all marketing activations
