BUSINESS DEVELOPMENT ▪ SALES / MARKETING ▪ P&L OPERATIONS
Analysis Forecasting Strategic Planning Finance Budgets Customer Service Negotiations Policies Standards Administration Purchasing Reporting Human Resources
Training Team Building Regulatory Compliance
DYNAMIC, VISIONARY AND VERSATILE BUSINESS LEADER WITH 15 YEARS OF EXPERIENCE EXPANDING MARKET SHARE, DRIVING REVENUE GROWTH AND MAXIMIZING PROFITABILITY FOR BOTH START-UP VENTURES AND FORTUNE 500 FIRMS. ASTUTE ANALYST, STRATEGIC THINKER WITH DISTINGUISHED RECORD AS A SALES AND OPERATIONS MANAGER. CHARISMATIC, ARTICULATE AND PERSUASIVE; ENGAGING PRESENTER, SAVVY NEGOTIATOR AND RELATIONSHIP BUILDER. SUPERB ORGANIZATIONAL TALENT, ACCUSTOMED TO SETTING GOALS AND MOTIVATING HIGH-PERFORMING TEAMS.
SELECTED HIGHLIGHTS
Demonstrated Leadership: Created business roadmaps, strategic plans and budgets. Established policies, standards and infrastructure for 2 new businesses. Change agent; facilitated the smooth integration of a major acquisition for Standard Pacific.
Outstanding Achievements: Offer a career record for meeting every assigned sales quota. Earned the Florida Home Builders Association’s State Sales Manager of the Year Award. Grew Standard Pacific sales from $22,000,000 to $190,000,000.
Personnel Management: Gifted instructor with the ability to instill a teamwork ethic and inspire loyalty. Recruited, trained and maintained 100% retention of the sales staff at Standard Pacific for 6 years. Mentored the 2007 Florida State Marketing Manager of the Year.
CAREER TRACK
EXECUTIVE BUSINESS MANAGER 2007 - Present
THE VILLAGE HOME STORE Jacksonville, Florida
Deliver the energy, insight, expertise and leadership required to promote growth, stability and profitability for a regional real estate brokerage. Set performance goals and metrics for marketing, sales, service and operational efficiencies. Execute sophisticated market analyses; formulate forecasts; prepare and control budgets. Cultivate and manage critical relationships with developers and institutional investors.
Devised innovative strategies that solved problems for client home builders in a struggling local economy; significantly reduced housing inventories.
VICE PRESIDENT OF SALES & MARKETING 2001 - 2007
STANDARD PACIFIC HOMES Jacksonville, Florida
Catalyzed branch sales growth for a California-based, residential developer with annual sales of $4,110,000,000. Identified opportunities; crafted and drove promotional initiatives and sales strategies with key accountability for P&L performance. Implemented corporate policies, standards and directives across 3 departments. Recruited, trained and managed sales personnel. Handled reporting, compliance and drove continuous improvement.
Multiplied revenues from $22,000,000 to $190,000,000 yearly; reduced the sales cycle by 6 weeks and boosted the per sale profit by 6%.
Continued
Ralph Crane Page 2
Engineered the rise of the newly acquired Coppenbarger Homes business; enhanced the company’s market ranking among the Top 500 Big Builders from 419th, up to 256th in 2 years.
Presented engaging monthly buyer education programs; upheld highest professional standards; recognized as Sales Manager of the Year by the Florida Sales and Marketing Council in 2005.
Created effective recruiting and training programs; never lost a sales representative; coached the State Sales and Marketing Council’s Marketing Manager of the Year for 2007.
Guided the process of integrating the Coppenbarger Homes unit into the Standard Pacific sales organization; developed an action plan, troubleshot problems and met benchmarks.
VICE PRESIDENT OF OPERATIONS & SALES 1995 - 2001
TREVETT HOMES / WATSON REALTY Fernandina Beach, Florida
Positioned the Trevett organization to earn the Northeast Florida Builders Association’s Builder of the Year Award and supplied leadership that secured Best of the Best honors for the firm in 6 of 6 years.
Named Rookie of the Year by the Nassau County Board of Realtors with Watson Realty and was promoted rapidly to Assistant Manager; supervised 28 personnel.
Previous positions include:
Sales Representative, Aloha Properties, Incorporated. Honolulu, Hawaii ▪ Top Producer
Business Manager, CG Contracting, Beaufort South Carolina
ORGANIZATIONS & ASSOCIATIONS
Sales and Marketing Council ▪ National Association of Realtors
Past Board Director-Nassau Builders Council
CERTIFICATES & LICENSES
Florida State Real Estate Broker
MILITARY SERVICE
Senior Aviation Ordnance Chief in the United States Marine Corps, managing personnel, aircraft systems maintenance and aviation weapons logistics for the Pacific Rim.
Decorated for exemplary service
COMMUNITY SERVICE
Habitat for Humanity Volunteer ▪ Red Cross Fundraiser
REFERENCES AND FURTHER DATA PROVIDED UPON
ESTABLISHMENT OF MUTUAL INTEREST
