Seeking Marketing Director position where strategic thinking is required to put requests into an actionable format. I desire a position where marketing strategy and a strong business acumen is required with an analytical ability that can be disseminated to all skill levels. A Marketing position that requires the organizations presence in the community. Exceptionally strong public speaking and presentation skills necessary for Community Relations and all Public Relations. A professional position requiring experience in building long term relationships through communication with the many levels of management in all types of organizations.
Resume:
DONNA KAY COTHRON 470 SANDY HOOK ROAD TREASURE ISLAND, FLORIDA 727 455-9576 donnakaycothron[at]tampabay.rr.com 727 399-7185
Experienced and goal-oriented professional with a track record of consistently meeting and exceeding established goals and objectives related to marketing, sales and client relations. Significant sales results achieved through superior product knowledge and in-depth study of markets and demographics. Using a wide variety of promotional resources, analytical tools, and resource personnel to maximize the marketing and sale of products. Develop, execute and market programs including advertising, and public relations; conceiving and executing ideas for brochures, magazines, newsletters, direct mail and online social networking and internet publishing for new sales promotions related to products, services, industry events and conferences. Excellent verbal and written communication skills, presentation skills including advanced computer skills and relationship management skills.
PROFESSIONAL EXPERIENCE Sales & Marketing, St. Petersburg, FL Business Development Consultant Identifying and understanding the consumer through market research data and then determining the most appropriate methodology to meet the client and consumers needs. Turning research from data mining into marketing strategies and tactics to drive the business market and navigate the consumer. Integrating social networking and online publishing as a form of direct marketing for brand awareness while communicating with the consumer, bringing the product to life. Researching, designing and developing marketing projects for direct response through direct mail marketing campaigns. Working with major food and grocery retailers in Florida, offering clients opportunities to get seamless coverage and reach large market shares with managed targeted media services. Designing and developing commercial real estate marketing promotions and incentives for leasing and sales agents and commercial buyers.
Cox Target Media, Largo, FLNational Sales Account Executive Created, executed and managed targeted media services and solutions including print, online and broadcast advertising plans to drive sales, build brand awareness along with integrating and implemented online programming in 2000. Understanding the consumers, informing the consumers while marketing the brand, driving consumer internet traffic to brick and mortar locations for national clients products and services. Working with manufactures, consumer product account representatives, corporate restaurant account executives to customized marketing plans and programs. Worked with brokers to implement marketing brand retail initiatives synchronizing and integrating marketing programs and sales operations ensuring proper internal & external communication across services and product lines.
The Vinings Club, Atlanta, GAMember Relations Director Held positions of increased responsibility for privately owned club specializing in a health and fitness programs, dining and social events throughout the city and providing local and reciprocating club members with a concierge service for the Atlanta metro area and Country Clubs of America. Responsible for sales generation and quarterly marketing plans outlining revenue plans that increase revenues. Acted as a liaison between the Members and the club staff, this liaison role also extended to the community through public relations efforts to promote the Club and its Members. Defining, coordinating & implementing programs to increase the organization's sales and market base. Active manager, recruiter and trainer of new hires and recurrent training of wait staff, receptionist and concierges, eventually served as Food and Beverage Director of Fine Dining Restaurant with CIA Master Chef, The Club Casual Bar & Grill and Spa Caf.
Zoo Atlanta, Atlanta, GAEducation Programs Coordinator Creating, marketing and coordinating the educational programming of Zoo Atlanta including; Night Crawlers, multiple Summer Safari Camps, holiday programming, Boo at the Zoo and Winter Wonderland. Trained, coordinated and supervised over twenty teachers, ten college research assistants and over fifty volunteers. Each year our programming reached over 75,000 teachers, students, scout troops and families through our educational onsite programs and community outreach Zoo Mobile programs and events. Enlarged and maintain a positive image for the companys public relations strategy and coordinate outside public relations resources; actively participating and serving as a liaison within the community with media, channel partners, and other press.
Educator, MS, AL, GAPublic School Educator, Technical College and GED Instructor SE Asia and Belize Conservation Instructor & Camp Coordinator Monkey Bay Sanctuary, Belize summer intern Gibbon Rehabilitation Project Phuket, Thailand one semester per year for two years Bukit Lawan Orangutan Sanctuary Medan, Sumatra one semester per year for four years
EDUCATION Masters of ArtsSt. Petersburg Theological Seminary St. Petersburg, Florida student Bachelor of Science Auburn University, Auburn, Alabama Associate of ScienceMiddle Georgia College, Cochran, Georgia Graduate one year programcole du Louvre School of the Arts, Paris France Graduate summer intern Giuliano Bugialli Culinary Institute, Florence Italy
