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MAPEI MILESTONES SHOWCASE CONTINUING QUALITY COMMITMENT
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01/16/2005

Deerfield Beach, Florida ? Attention to quality produced a successful year for MAPEI Americas in 2003, with all signs pointing to continued market penetration through positive brand recognition in 2004. Improved logistics capabilities, greater customer satisfaction, manufacturing facility expansion and focused technology development played key roles in the company?s double-digit growth during tough economic times.

Recognizing that fast, accurate deliveries were essential to helping customers manage their supply chain efficiently, MAPEI took advantage of forward-looking logistics software and the internet to provide the best freight service for the best price. John Camadeca, Corporate Logistics Manager, comments, ?Today we can select the optimum carrier for our needs, evaluate their performance during the transportation cycle and react quickly to make changes where necessary.? He adds, ?We?re providing customer satisfaction by achieving next-day shipping to major distribution points and reaching more individual destinations within 2-3 days.?

Customer satisfaction has become a metric by which the entire company measures itself. An innovative customer service initiative translates ongoing survey responses into a Customer Satisfaction Index based on an industry-derived standard. Responsible departments quickly act upon customer input and suggestions. Results of follow-up surveys demonstrate the benefits of this pro-active self-examination. Lou Bender, Director of Materials Management and Logistics for MAPEI says, ?Our customers really appreciate the attention and the opportunity to express their needs and concerns to us, and it gives us the chance to improve the whole customer service process.?
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Increased demand (over a billion pounds of product was shipped in 2003) requires expanded manufacturing capacity. MAPEI has begun construction on a new production facility in San Bernardino, California. Designed by Italian architect Rafaelle Greco, the 110,000-square-foot plant will be highly automated and efficient. It will initially produce mortars and grouts; later, concrete restoration products will also be manufactured here.

The fourth contribution to MAPEI?s quality efforts may well be the most important ? quality products developed with quality technology. In 2004 MAPEI is undertaking a campaign to highlight its products that incorporate the company?s BioBlock? technology for antimicrobial protection. Select offerings in tile and stone installation, floor covering installation and concrete restoration will feature mold and mildew resistance.

Under the leadership of MAPEI Americas President Nicholas DiTempora, the goal of constantly improving customer satisfaction puts real meaning into the company?s motto for 2004: ?MAPEI for you!?

About MAPEI
MAPEI has been supplying systems for tile and stone installation, floor covering installation, and concrete restoration for over 65 years. Distributed in over 80 countries, MAPEI is a single source supplier of flooring installation systems for residential and major commercial projects. MAPEI is a registered provider to the AIA/CES program and offers training related to ceramic and stone tile, floor coverings and concrete repair. Visit their website at www.mapei.com for technical data information or call 1-800-42-MAPEI for the nearest location. MAPEI is an environmentally conscious manufacturer, and now provides BioBlock? antimicrobial protection in select products.


For information contact:
Diane J. Choate [email protected]
Corporate Communications Specialist
MAPEI Americas
Tel: 954-246-8799
Fax: 954-246-8801
###
http://www.mapei.com
Diane J. Choate
[email protected]
954-246-8799

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