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Respond.com Offers Home Builders New-Home Leads
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01/16/2005
MCLEAN, Va.---Oct. 15, 2003-- New Service To Save Builders Thousands of Dollars Per Home That They Currently Pay to Realtors and Web Site Listing Services
Be Home Wise(TM), the homebuilding industry's only prospect manager application that automates lead tracking across multiple new home web listing sites, today announced an exclusive partnership with Respond.com, a TEOCO line-of-business. The new partnership allows builders using Be Home Wise to connect with new home buyers on the Internet through Respond.com, with search linkages to the world's leading search engines, including Google, Overture, FindWhat, LookSmart, Lycos, and InfoSpace.
This partnership allows builders to list and sell their homes without requiring a realtor, and without incurring the monthly new-home listing advertising fees they currently pay to media outlets. Builders will pay success fees only if a lead converts to a sale; the fee is a fraction of the home's purchase price and between one sixth (1/6th) and one twelfth (1/12th) the cost of a traditional realtor. Respond.com will drive aggregated, highly-qualified leads--no matter where on the Internet the prospects are searching--and distribute them exclusively to Be Home Wise builder-users.
According to the National Association of Realtors (NAR) over 70% of all new homebuyers use the web in their search for a new home; these buyers are historically twice as likely as "walk-ins" to purchase a new home.
Dozens of homebuilders--including many of the nation's largest, such as Beazer, DR Horton, Engle Homes, and Ryland Homes--have embraced the Be Home Wise prospect and lead manager. These builders use Be Home Wise today to track and manage new home sales leads from multiple listing sources and significantly increase their lead-to-sales conversions.
"Respond.com offers dramatic cost savings by generating leads from purchase-ready buyers in its network. With this partnership, builders can now access the world's most powerful tools for scoring, tracking, costing, and distributing the leads that result from listings their homes with Respond.com," said Robb Cohen, President and CEO of Be Home Wise. "This allows builders to reduce their cost of sale, reduce their cost of web advertising, and directly communicate with their buyers."
"This new relationship allows Be Home Wise's builders to receive new home shoppers' inquiries and leads from a wide variety of web search engines, aggregators, yellow pages and other vertical directories," said Atul Jain, CEO of TEOCO. "The combined capabilities of our systems allow us to gather up all new home requests and match them with local builders, while allowing builders to list their homes for free. Respond.com has proven to be the most comprehensive suite of customer acquisition tools and services available on the Internet; it's a natural fit with Be Home Wise's powerful lead tracking and scoring capabilities."
Be Home Wise offers two solutions: E-Leads(TM) and the Be Home Wise prospect manager. They can be used separately or linked together for seamless end-to-end tracking of the web lead, walk-in, and lead-to-sales conversion. Through a single desktop tool, E-Leads manages all sales leads that come in from multiple new home web listing sites. After qualifying and scoring web leads based on detailed customer registration data, E-Leads links online registrations directly to the builder's lead tracking system. Be Home Wise also markets a comprehensive prospect manager and sales automation package that manages prospect qualification, sales, automated permission marketing and follow-up. It provides accurate data that allows continuous evaluation of sales agents' effectiveness, as it monitors prospects, traffic, and Realtors across multiple new home communities through a single desktop "dashboard." Be Home Wise also facilitates remote management of communities and sales agents through the web, permits 24/7 access to critical data, and produces real-time reports, so users can evaluate a wide array of performance metrics over any span of time.
About Respond.com
Respond.com provides technology solutions that help local businesses connect with purchase-ready buyers. Respond's lead management solutions enable directory publishers, media enterprises, portals, and other aggregators to create private-labeled services that match small businesses with buyers from their own customer base or from Respond's extensive network of more than 50 partners. Respond.com is a part of TEOCO Corporation, an eight-year-old company based in Fairfax, VA, which is recognized for its unique corporate culture and its focus on practicing Principled Entrepreneurship. Learn more by visiting www.Respond.com, or call (866) NET-LEAD, (866) 638-5323. To learn more about TEOCO, please visit www.TEOCO.com.
About Be Home Wise
Be Home Wise is the nation's leading provider of sales process automation and sales lead tracking solutions. Founded and developed by new home sales process expert Robb Cohen, Be Home Wise offers web-deployed prospect management solutions for converting prospective new home buyers into sales, wherever that prospect enters the new home viewing process, as a walk-in, as web site visitors, or through Realtors. Today, Be Home Wise is used by dozens of the nation's largest homebuilders including Beazer Homes (BZH-NYSE), Engle Homes (TOUS-NASDAQ), Ryland Homes (RYL-NYSE) and DR Horton (DHI-NYSE), many of whom have gained their competitive advantage by being "early adopters" of cutting-edge, process-driven sales automation technology like that offered by Be Home Wise. Learn more about Be Home Wise by visiting www.BeHomeWise.com; or call 866-246-6399 (866-BHOMEWZ).
