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BOMA International Presents 'BOOT CAMP II': Blueprint for Prosperity in a Customer-Driven Market
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01/16/2005
WASHINGTON, Sept. 3 -- As the real estate market continues to evolve and the divergent needs of tenants increase, the demand for highly skilled and well-informed commercial real estate professionals has never been greater. To ensure commercial real estate professionals are conversant to these ever-expanding needs, the Building Owners and Managers Association (BOMA) International has partnered with The Lipsey Company and REAL Systems to offer a ground-breaking course entitled "Boot Camp II: Blueprint for Prosperity in a Customer-Driven Market." BOMA's Boot Camp II, a three-day intensive education program, will be held September 23-25, 2003 in Arlington, VA at the Marriott Key Bridge Hotel.<p> Boot Camp II was specifically designed to give building owners andproperty managers the most up-to-date tools and sophistication needed to attract and retain customers, while simultaneously managing a cost-efficient building. The three-day schedule features instruction on advanced financial literacy, tenant expectations in the new economy, customer relationship management, defensive leasing and negotiating, benchmarks/levels of service delivery, implementing strategies, and scenario planning. Students will learn through various lectures, case studies, group exercises, and role-playing. <p>"Boot Camp has already experienced vast success thanks to its practicalformat in an student-oriented setting. Due to the continual changes within the real estate market, Boot Camp II is a progressive course that is specifically designed to meet the demands of commercial real estate professionals," said Michael J. Lipsey, CCIM, CRB, CPM, president of The Lipsey Company and creator of BOMA Boot Camp. "This is one professional enrichment opportunity you cannot afford to miss."<p>Previous Boot Camp graduates are encouraged to attend however, prior Boot Camp experience is not a requirement. Property and building managers, leasing and asset managers and facility professionals will learn how to: <ul><li> * Manage customers with a less-than-perfect, little, or no credit history; <li> * Calculate compound, discount, and mortgage finances; <li> * Determine net present value and internal rate of return; <li> * Assess financial components of occupancy; <li> * Compare two or more lease alternatives for the same space; <li> * Decipher subrogation, subordination, and other confusing clauses; <li> * Evaluate customer segments with customer valuation analysis; <li> * Utilize CRM system basics -- customer acquisitions, retention, and segmentation; and <li> * Analyze the cost of losing a tenant and building a relationship that lasts; </ul><p> BOMA International has applied to all participating states and Canada for approval of this program for continuing education credits toward the renewal of a real estate license. Boot Camp II is approved for RPA, FMA, SMA, CPM, ARM and SIOR renewal credits. IREM has approved Boot Camp II for four (4) elective points towards earning the CPM designation.<p>The registration fee for this program is $725 for BOMA members and $850for non-members. For additional information or to register, please call BOMA's Education Hot Line at (202) 326-6331 or register online at<http://www.boma.org/conweb8.htm>. <p> Founded in 1907, the Building Owners and Managers Association (BOMA) International is a dynamic international federation of 107 local associations. BOMA International's 18,000-plus members own or manage more than 8.5 billion square feet of downtown and suburban commercial properties and facilities in North America and abroad. The mission of BOMA International is to advance the performance of commercial real estate through advocacy, professional competency, standards, and research. For more information, visit the BOMA International Web site at <http://www.boma.org>.
